22 August

Mobile Marketer mag wants your story lead.

  Take your mobile app and design stories to Mobile Marketer. The 38k circ. trade is looking for news and innovation stories on how you’re engaging customers with mobile apps and campaigns. Given mobile’s confluence around marketing objectives, it’s surprising there aren’t more mobile marketing outlets. Mashable and Techcrunch cover the category, but ostensibly from […]

10 August

News coverage drives more traffic than search or social.

Americans average more than 11 hours per month on Facebook. But news, not social, is the top traffic driver. Websites report that the leading source of inbound traffic is news. See the report today from Outbrain that confirms what we’ve been hearing from our clients for the past four years: Social and search are good, […]

8 August

Are blogs still relevant?

Blogs have lost their luster among marketing strategists. Five years ago clients were falling over themselves to start blogs. Then reality set in. Today, when I suggest adding a blog feature to a site, clients react with visible discomfort. It’s not that blogs don’t dominate the landscape. WordPress, the most popular CMS and blogging tool, […]

6 August

NYT paywall successful. Has the new era arrived?

Last Month NYT reported a million digital subscribers for its paid digital service. The NYT went from 100,000 to a million subscribers in three months, an impressive growth rate. The model succeeded despite hand wringing from news freeloaders and industry analysts (paidContent.com predicted the model would fail). There are still a lot of questions about […]

1 August

Do you want to work in PR?

Good. We need you. The industry continues to outpace the labor market average in growth. There are more than 5,000 PR firms in North America. Add APAC and EMEA and the number increases by at least 400%. US Dept. of Labor says there are more than 60,000 PR managers in the US. Seattle accounts for […]