30 March

Paul as art director.

We completed a site for BroadPoint Group this week. We used WordPress and the Classica theme ($35) with royalty free images from Corbis ($135) and my super smooth writing to get it done. Twitter feed is embedded. Time consuming though. I’ll stick to my day job and make sure I refer future assignments to Owen […]

19 March

IT rocket fuel: TechCrunch

We placed a story on Tech Crunch today on behalf of CBT Nuggets, an enterprise IT training service. With 5 million uniques, Tech Crunch placements are rocket fuel for IT marketing. Within an hour the placement was driving hundreds of inbound leads to the training start up. There’s no great secret to media relations. Develop […]

19 March

Shaved by great writing.

Dollar Shave Club released a viral video in March and was overwhelmed by the response. I loved the unapologetic writing. All brands should be this strong, right out of the gate.  No fear in this approach. Brand and funnel are one.