Include security in your marketing road map for the next five years. The NYT op ed piece today kind of cements it.
The IT industry transition from energy efficiency and sustainability to security hit the tipping point some time in the last six months. Starting 2008 the industry focused energy efficiency and sustainability (see the $300 billion DOE stimulus fund). In 2010 security became part of the IT conversation thanks to the Stuxnet. By spring of 2012 the security theme become a fait accompli. It’s now included at nearly all IT conferences and editorial calendars.
I’ll see you at RSA in Feb.