18 November

Will “progmatic buying” kill vertical media?

  Progmatic buying means ┬ápurchasing web display ads by target audience irrespective of the web site he or she visits. In the good old days media buyers would identify publications for their relevance and frequency. Today buyers simply tell the progmatic buying services the audience they’re trying to reach and how much they’re willing to […]

11 November

Analytics: The new PR

  A friend in the PR biz called last week about how to measure the value of an article on a news website. He’s a bit of a marketing knuckle-dragger, but still the question seemed very 1999 to me. We used to measure value by circulation and the relevance of the audience. Sometimes we’d multiply […]