The MOOC juggernaut

Posted by on Apr 9, 2013 in Uncategorized | No Comments


In March I presented a “how-to” primer on public relations to creative professionals with Creative Live. CL is one of dozens of new massive online open courses (MOOCs). ┬áThe global education market is nearly $4 trillion/year. That’s a big opportunity. There are hundreds of millions of potential customers whose needs are not being met by traditional education. This is ripe for disruption.

Owen Media’s favorite MOOC is Computer-Based Training Nuggets from Eugene, OR. CTBNuggets is blowing the doors off of the enterprise IT certification training market, replacing conference-style and book-based studying methods with new forms of interactive learning, doubling in size every year.

The future is here. We can stop nodding off in lecture halls and start nodding off in front of our keyboards.

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