Another Month, Another 50 Placements

Posted by on Jun 2, 2017 in Uncategorized | No Comments


Forrest Carman and I have worked together for more than 10 years, but I continue to be amazed by his hit rate. He’s the Ichiro Suzuki of media relations. He secured more than 50 article placements in May 2017.¬†Five of those placements came with only 2 hours advance notice from the client to set up the briefings.¬† He never ceases to amaze me or our clients.

In the PR industry we affectionately refer to someone like Forrest as a PR bulldog. He builds success upon success by respecting his editorial relationships and never nuisancing editors for short term gain. He knows who to contact, when to contact them and what to say.

I regularly meet clients who ask why can’t they just do media relations themselves. I tell them they absolutely can. And they will be wildly successful if they have the characteristics of a PR bulldog. Good job, Forrest.


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