31 August

How Content Marketing Works

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Instead of pitching products or services, content marketing provides relevant and useful content […]

24 August

Did Thought Leadership Jump the Shark?

The term thought leadership conjures images of a douchey guy giving a Ted Talk. He’s usually striding across a stage, conflating world peace with some new technology. Thought leadership is dragged down by that image. It’s not fair. Tech marketing types often wince when discussing it. One marketing director recently asked to have thought leadership […]

22 August

The Best Technology Is Built on Recruiting

Tech companies perform unnatural acts to recruit software developers from competitors. Some companies pursue “talent hoarding” where devs are given generous compensation and prime assignments to dissuade them from joining competitors. Where will this end? Demand for software programmers has never been higher. Entry level engineers can earn $120,000 per year not including stock grants. Alphabet, […]

17 August

Open Source Saves the World

Open source software started as the hippie alternative to Unix and C++. It was for bearded guys working in their basements.  Things have changed. Facebook, Google and Amazon wouldn’t exist without open source software. Ditto for every application on your smartphone. Yet 20 years ago Microsoft waged a war against Linux and open source software […]