7 June

The value of being an outsider

Every client engagement starts blind. There’s always a period in the beginning where the agency knows very little about the client. Maybe there is a remit for strategy, messaging, or a plan, but there is no history or shared knowledge. The agency asks questions and identifies gaps based on inquiries and logic. This exchange has […]

6 June

Journalism Ascendant

News is making a comeback. New models of journalism are rising at sites like BuzzFeed, Vox Media, and HuffPo. These sites have staffs approaching 500 people and make hundreds of millions of dollars in revenue and are part of the trend of aggregating news readers to a few national sites. BuzzFeed makes nearly $200 million […]