23 April

Top 10 Developer Conferences

Everyone asks us what are the best developer conferences. It’s subjective and the conferences come and go but here is our current list.  re:Invent Nov 27-Dec 1, 30,000+ attendees. The  leading tech event in the world at the moment. Announcements from AWS define the cloud infrastructure and cloud services markets. Developer and IT training and […]

19 April

Event Gone Great: Intel Developer Forum 1997-2017

Intel Developer Forum (IDF) was cancelled today. Owen Media has worked at nearly all of the conferences since 1997. Intel was the “it” company in the 1990s. Today it competes with Docker, Google Cloud Platform, Cloud Foundry and other DevOps darlings for the attention of potential attendees. IDF was a great event. If you never attended, here […]

13 April

GeekWire buys IC3

GeekWire purchased the IT Cloud Computing Conference (IC3) this week, completing a three year run that mirrored cloud industry growth. IC3, a DevOps and cloud training conference, was started before digital transformation became a thing. It’s remarkable how much has changed. Prior to launching the conference, organizers met with CIOs at a cocktail event who […]

6 April

Women and Cloud Computing

There are 1.7 million unfilled cloud computing positions. Women comprise less than 20% of development staffs (US Dept of Labor). We see an opportunity to diversify the tech workforce.  

5 April

InfiniBand From The Beginning

Owen Media worked with IBM and Intel to launch InfiniBand in 1999. This was a formative client for Owen Media because of its size and influence. In addition to IBM and Intel, the agency worked with Cisco, Dell, HP, Microsoft, Sun and nearly every other major enterprise hardware vendor that decade. We secured thousands of placements […]

27 March

Feeding the Mamnoon Brand

Wassef Haroun, founder of Syrian/Lebannese restaurant Mamnoon, doesn’t rush anything. I spent lunch sounding the depths of brand and culture as they relate to a very successful and fast growing restaurant business. I came away with two realizations: Restaurants serve a commodity differentiated by their brand. And company culture is very hard to propagate beyond […]

23 March

DevOps and Cloud Are Eating Seattle

Today GeekWire announced its first cloud tech conference. I think this will become their most successful event. I speak from experience. DevOps and cloud are the biggest changes in the history of IT according to the New York Times. Cloud and DevOps are rapidly consuming IT budgets formerly directed IT dinosaurs Oracle, Dell, IBM and […]

17 March

Authenticity is the world in its raw form

The commercial rewards for social initiatives are well documented. Can content marketing drive customers to act? I met with Russell Sparkmann, CEO of FusionSpark Media to identify the tipping point for action when using video, photos. animations, infographics and high quality content marketing through social channels. He not only sees the need for authentic messaging […]

17 March

A Raman Ball Probe On Every Desk

Microsoft and Intel made PCs ubiquitous starting in the 1980s. MarqMetrix is applying the same formula to Raman spectroscopy today by using commercial off the shelf components to build high performance sampling and testing devices that normally cost $100,000 or more. I visited with Scott Van Vuren, MarqMetrix Founder and Chief Business Officer this week […]

14 March

Media Training For Beginners

Reluctant spokespeople are shy or don’t understand the value of press briefings. Training helps spokespeople overcome confidence issues. Simple economics helps them understand the value of a briefing. 80% of briefings convert into coverage. Coverage bestows credibility and generates awareness in ways that far exceed those of paid placements or social media marketing. Media training […]