11 April

Self serving news: PR 88% more effective than content marketing

  Nielsen survey shows that PR crushes content marketing. We already knew that. Leave content to the professionals and hire PR pros to influence the story. Our start up clients tell us all the time that nothing lifts sales more than good PR.  

9 April

2014 Client Coverage

Below is a list of client coverage, spanning 2014. We secured placements in top-tier outlets including The Wall Street Journal, The Associated Press, The Washington Post, Fortune, Forbes, and many more: December 18, 2014 / GoCertify: Ultimate Farewell to Windows Server 2003 Looms in 2015 December 10, 2014 / Forbes: The Future Is Here – […]

1 April

2013 Client Coverage

Below is a list of coverage, going back to spring 2013. We secured placements in top-tier outlets including The Wall Street Journal, Reuters, TechCrunch, CNN Money, Pando Daily and many more, including television broadcast outlets KING 5 and KIRO 7 Nightly News: Dec 10, 2013 / Network Computing: Cisco CCENT Certification – How I Prepared […]

28 January

What not to say

  Tom Perkins (Kleiner Perkins) puts foot in mouth, swallows. How hard could it be to do a press interview? Financial success is no guarantee of sanity. As smart as you think you are, you’re probably not. Double check your talking points with a third party before sitting in front of the camera. In this […]

18 November

Who pays for your content?

  Quality will out. There was a great NPR Weekend Edition story about the decline of quality journalism. I hope I’m vindicated in my prediction that consumers will choose to pay for quality. NYT posted a profit last year and looks on track to do the same in 2013. I think Bezos bet on the […]

5 November

Social = faster, smaller, smarter?

  NYT profiled Gary Vaynerchuck, wine shill turned social media mogul. Is it intelligence or hucksterism? Maybe more of the latter, but I appreciated a new concept introduced in the piece: Micro content producers made up of former journalists and comedy writers. I think many of us understood this, but have never put it into […]

15 October

Your first million at 23: Skill or luck?

  I saw Alexis Ohanian, Reddit co-founder, speak last night at Town Hall. He shared his wit and wisdom but my filter throughout the talk was that you received a life altering exit at age 23 (a year after graduating from Virginia) and everything you’ve done since then is tied to that lucky break. While […]

21 August

Publishing epicenter moves to Seattle.

  Is Seattle the new center of publishing? See Emily Parkhurst’s recent piece. I remember when Michael Kinsley came to Slate from The New Yorker, the publishing establishment in New York started to pay attention. Soon thereafter Gary Trudeau presented Mike Doonsbury as a Microsoft employee. If the epicenter is finally shifting, I wonder if […]

21 May

Cray, Owen Media and predicting the future

  Cray hired Owen Media in March to deliver messaging and media relations for enterprise IT and top tier press. We’ve been doing HPC PR since 1997 and have attended nearly every Supercomputing conference since then. In fact we launched the Cray X1 supercomputer in 2002. What’s different this time? Simulation has taken off as […]

9 May

The Amanda Knox story

  So you think you have a crisis? Your data center failed and your customers are furious? Amanda Knox’s alibis failed and she faced the prospect of a life sentence staring at Perugia through iron bars. America’s favorite foreign exchange student hired Seattle’s top crisis PR guy, Dave Marriott. Some people, including the New York […]