6 June

Owen Media produces 300k lbs of CO2/yr.

Is there a correlation between carbon dioxide emissions and rising global temperatures? It doesn’t matter. The economic benefits of conservation are sufficient to spur action. Why take environmental advice from an advertising and PR firm? We work with global brands to promote energy efficiency. Owen Media produces more than 294,768 lbs of CO2 per year. […]

30 May

The new marketing toolkit.

The economics of marketing have shifted and favor innovative companies that quickly adapt to the new landscape. There hasn’t been a better time to do more with less budget. IT vendors’ marketing departments havetransitioned to new models of marketing, either by choice or necessity. The current recession is unlocking the value of new marketing tools […]

30 May

Great writing is an asset, not a commodity.

Read a good website lately?  There are 231 million websites with 6 million more added each month.  More than a third of the sites are blogs.  The great irony of our era is thatprint publications laid off more than 10,000 journalists in the past year but there’s never been more demand for great writers. If […]

30 May

This was the beginning.

The day of reckoning arrived. Journalists and PR professionals have been holding their breath for 18 months, waiting for The New York Times to introduce the online paywall. Why the anticipation? If you haven’t noticed, traditional media is in free fall. It’s kind of like banking in 2008 but without bailouts. The problem is thatcirculation […]