8 August

Are blogs still relevant?

Blogs have lost their luster among marketing strategists. Five years ago clients were falling over themselves to start blogs. Then reality set in. Today, when I suggest adding a blog feature to a site, clients react with visible discomfort. It’s not that blogs don’t dominate the landscape. WordPress, the most popular CMS and blogging tool, […]

6 August

NYT paywall successful. Has the new era arrived?

Last Month NYT reported a million digital subscribers for its paid digital service. The NYT went from 100,000 to a million subscribers in three months, an impressive growth rate. The model succeeded despite hand wringing from news freeloaders and industry analysts (paidContent.com predicted the model would fail). There are still a lot of questions about […]

1 August

Do you want to work in PR?

Good. We need you. The industry continues to outpace the labor market average in growth. There are more than 5,000 PR firms in North America. Add APAC and EMEA and the number increases by at least 400%. US Dept. of Labor says there are more than 60,000 PR managers in the US. Seattle accounts for […]

29 July

30% of tech journalist’s stories come from PR.

In the era of news 2.0, information is easy to get, context and relevance are hard. Wade Roush, xconomy editor and former editor at MIT Technology Review makes his case today in his weekly column. Thirty percent of his story leads come from from PR people. His biggest challenge is time. The lesson here for […]

20 July

News of the World begs for mercy.

Two years of hard, expensive investigative journalism at The Guardian (circulation 270,000) brings down News of the World (circulation 2.7 million) in one of the most cataclysmic political hearings since Watergate. While it won’t lead to his resignation, David Cameron may be searching for Nixon’s silent majority. The Guardian’s Nick Davies and Alan Rusbridger worked […]

17 July

Why quit your job for a startup?

Why aren’t more startups getting funded in Seattle? In the past 5 quarters there were only 13 early stage deals in Seattle. Seattle trails Bay Area and Boston startup investing. VCs, entrepreneurs and the local tech industry in general wring their hands over explanations and solutions. GeekWire stirs up the debate every two weeks or […]

15 June

Hamsterization arrives.

Posted by in PR | No Comments

Is there less good journalism or just insanely higher volumes of news filler? When journalists must post a half dozen variations on the same pile of research, or link to a compeitors’ coverage it dilutes the product and diverts editors’ attention from more important matters, like investigating bailout recipients. The Columbia Journalism Review refers the […]

9 June

Who wants free marketing?

Have you had the “free marketing” conversation in the last three years? Who hasn’t! Come find me at the Northwest Entrepreneur Network event on creative approaches to free marketing this Friday in Bellevue. More info here: http://www.nwen.org/index.php?option=com_events&Itemid=15&id=508 New tools and platforms arrived with the worst recession in in 70 years. A perfect storm to try […]

6 June

Owen Media produces 300k lbs of CO2/yr.

Is there a correlation between carbon dioxide emissions and rising global temperatures? It doesn’t matter. The economic benefits of conservation are sufficient to spur action. Why take environmental advice from an advertising and PR firm? We work with global brands to promote energy efficiency. Owen Media produces more than 294,768 lbs of CO2 per year. […]

30 May

The new marketing toolkit.

The economics of marketing have shifted and favor innovative companies that quickly adapt to the new landscape. There hasn’t been a better time to do more with less budget. IT vendors’ marketing departments havetransitioned to new models of marketing, either by choice or necessity. The current recession is unlocking the value of new marketing tools […]