3 October

SC’11: Welcome to Seattle.

Supercomputing 2011 returns to Seattle November 12-18. Owen Media has sent clients to SC every fall since 1997 (Cray, CAPS Entreprise, ClearSpeed, IBM, InfiniBand, Intel, HP and others). For the 250 exhibitors coming to the conference, here are local resources to pull off a successful event. Of course, we’d be remiss if we didn’t include […]

17 September

Intel Developer Forum: Medfield, Ultrabooks and Ivy Bridge

Owen Media has been involved in every IDF since the conference started in 1997. Given all that has changed in the last 14 years, innovation is still the premise for conference success. Last week’s installation didn’t disappoint with Google’s commitment to x86 on Android, the coming Ultrabooks and the new 22 nanometer process technology, Ivy […]

22 August

Mobile Marketer mag wants your story lead.

  Take your mobile app and design stories to Mobile Marketer. The 38k circ. trade is looking for news and innovation stories on how you’re engaging customers with mobile apps and campaigns. Given mobile’s confluence around marketing objectives, it’s surprising there aren’t more mobile marketing outlets. Mashable and Techcrunch cover the category, but ostensibly from […]

10 August

News coverage drives more traffic than search or social.

Americans average more than 11 hours per month on Facebook. But news, not social, is the top traffic driver. Websites report that the leading source of inbound traffic is news. See the report today from Outbrain that confirms what we’ve been hearing from our clients for the past four years: Social and search are good, […]

8 August

Are blogs still relevant?

Blogs have lost their luster among marketing strategists. Five years ago clients were falling over themselves to start blogs. Then reality set in. Today, when I suggest adding a blog feature to a site, clients react with visible discomfort. It’s not that blogs don’t dominate the landscape. WordPress, the most popular CMS and blogging tool, […]

6 August

NYT paywall successful. Has the new era arrived?

Last Month NYT reported a million digital subscribers for its paid digital service. The NYT went from 100,000 to a million subscribers in three months, an impressive growth rate. The model succeeded despite hand wringing from news freeloaders and industry analysts (paidContent.com predicted the model would fail). There are still a lot of questions about […]

1 August

Do you want to work in PR?

Good. We need you. The industry continues to outpace the labor market average in growth. There are more than 5,000 PR firms in North America. Add APAC and EMEA and the number increases by at least 400%. US Dept. of Labor says there are more than 60,000 PR managers in the US. Seattle accounts for […]

29 July

30% of tech journalist’s stories come from PR.

In the era of news 2.0, information is easy to get, context and relevance are hard. Wade Roush, xconomy editor and former editor at MIT Technology Review makes his case today in his weekly column. Thirty percent of his story leads come from from PR people. His biggest challenge is time. The lesson here for […]

20 July

News of the World begs for mercy.

Two years of hard, expensive investigative journalism at The Guardian (circulation 270,000) brings down News of the World (circulation 2.7 million) in one of the most cataclysmic political hearings since Watergate. While it won’t lead to his resignation, David Cameron may be searching for Nixon’s silent majority. The Guardian’s Nick Davies and Alan Rusbridger worked […]

17 July

Why quit your job for a startup?

Why aren’t more startups getting funded in Seattle? In the past 5 quarters there were only 13 early stage deals in Seattle. Seattle trails Bay Area and Boston startup investing. VCs, entrepreneurs and the local tech industry in general wring their hands over explanations and solutions. GeekWire stirs up the debate every two weeks or […]