2015 Client Coverage

At Owen Media, we’re fortunate to work with some of the most influential technology companies in the world. Our media relations efforts focus on developing and telling stories that resonate with editors from print and Web-based outlets, across to television broadcast producers.

The results speak for themselves. Here is a list of articles we’ve secured for our clients since the beginning of the year (see earlier blog posts for prior years):


Posted by Paul Owen on January 22nd, 2015 :: Filed under Uncategorized

IT shifts to the cloud

NPR ran a great story today about the economics of cloud computing and the land grab by AWS, Google and Azure to secure customers.


Posted by Paul Owen on April 23rd, 2014 :: Filed under Uncategorized

Self serving news: PR 88% more effective than content marketing

 

 

Nielsen survey shows that PR crushes content marketing. We already knew that. Leave content to the professionals and hire PR pros to influence the story. Our start up clients tell us all the time that nothing lifts sales more than good PR.


Posted by Paul Owen on April 11th, 2014 :: Filed under Uncategorized

2014 Client Coverage

Below is a list of client coverage, spanning 2014. We secured placements in top-tier outlets including The Wall Street Journal, The Associated Press, The Washington Post, Fortune, Forbes, and many more:


Posted by Paul Owen on April 9th, 2014 :: Filed under Uncategorized

What not to say

Tom Perkins (Kleiner Perkins) puts foot in mouth, swallows.

How hard could it be to do a press interview? Financial success is no guarantee of sanity. As smart as you think you are, you’re probably not. Double check your talking points with a third party before sitting in front of the camera. In this case, however, no amount of coaching can fix it. Perkins, you deserve all the vitriol you are presently receiving.

 


Posted by Paul Owen on January 28th, 2014 :: Filed under Uncategorized

2013 Client Coverage

Below is a list of coverage, going back to spring 2013. We secured placements in top-tier outlets including The Wall Street Journal, Reuters, TechCrunch, CNN Money, Pando Daily and many more, including television broadcast outlets KING 5 and KIRO 7 Nightly News:


Posted by Paul Owen on January 12th, 2014 :: Filed under Uncategorized

Who pays for your content?

Quality will out. There was a great NPR Weekend Edition story about the decline of quality journalism. I hope I’m vindicated in my prediction that consumers will choose to pay for quality. NYT posted a profit last year and looks on track to do the same in 2013.

I think Bezos bet on the Post because there are more than 160 million iPads, and double that many Android tablets. Once YouTube fatigue sets in, people will pay for great content delivered conveniently, creatively to their devices. Will this transform Google into “The Little Nickel”? Not sure, but eventually the revenue returns to the creative talent, not the aggregators.

More to come.


Posted by Paul Owen on November 18th, 2013 :: Filed under Uncategorized

Social = faster, smaller, smarter?

 

NYT profiled Gary Vaynerchuck, wine shill turned social media mogul. Is it intelligence or hucksterism? Maybe more of the latter, but I appreciated a new concept introduced in the piece: Micro content producers made up of former journalists and comedy writers. I think many of us understood this, but have never put it into words.

Nilla Wafer put 100% of their marketing budget into social last year and saw a 9% rise in sales. Long term I think social becomes its own respected art form, a wildly different tool to the same end: Brand loyalty.


Posted by Paul Owen on November 5th, 2013 :: Filed under Uncategorized

Your first million at 23: Skill or luck?

I saw Alexis Ohanian, Reddit co-founder, speak last night at Town Hall. He shared his wit and wisdom but my filter throughout the talk was that you received a life altering exit at age 23 (a year after graduating from Virginia) and everything you’ve done since then is tied to that lucky break. While I liked the wit, the wisdom seemed like it was still in development.


Posted by Paul Owen on October 15th, 2013 :: Filed under Uncategorized

Publishing epicenter moves to Seattle.

Is Seattle the new center of publishing? See Emily Parkhurst’s recent piece. I remember when Michael Kinsley came to Slate from The New Yorker, the publishing establishment in New York started to pay attention. Soon thereafter Gary Trudeau presented Mike Doonsbury as a Microsoft employee. If the epicenter is finally shifting, I wonder if news coverage and publishing will include a Seattle filter? That might mean more references to coffee, recycling and (God forbid) bicycling to work.


Posted by Paul Owen on August 21st, 2013 :: Filed under Uncategorized