Facebook’s Nod to NYT, et al

Today FB announced “Instant Articles” from 5 US publishers. New York Times, Nat Geo, Atlantic, Buzz Feed and NBC News joined the initial effort which hosts the article on FB’s servers for 10x faster load times. The publishers admit that FB drives up to 25% of their traffic.

What does FB get out of this deal? Why premium publishers? Does this announcement signal a digital shift to quality content? For example, how come the “Instant Article” participants aren’t Honey Boo Boo and Sports Center? Until FB releases click through rates and time spent on quality content we can only guess that this signals a return to quality. What are you reading on FB?


Posted by Paul Owen on May 13th, 2015 :: Filed under Uncategorized

Barry Bolding – VP at Cray – Interviewed on Major League Baseball Network

For a supercomputer manufacturer, appearing on the MLB Network – broadcast into ~70 million U.S. households – is something truly unique and requires an excellent story, a talented media-trained spokesperson, coordinated media relations efforts, dogged determination and a bit of good timing.

Check out the end result for our client Cray:

 


Posted by Paul Owen on May 10th, 2015 :: Filed under Coverage

Supercomputers: A Hidden Power Center of Silicon Valley

Maria Alberty and Jill Dunbar, left to right, are reflected in the robotic tape storage unit of the Pleiades supercomputer in the NASA Advanced

Aurora, a new supercomputer developed in partnership with our client Cray, will likely become the world’s fastest supercomputer when it goes online in 2018.

“If you thought IBM’s Watson on Jeopardy was impressive,” IDC analyst Steve Conway said, “where things are headed will totally leave it in the dust.”

Read about the hidden, exploding supercomputing industry in and around Silicon Valley:


Posted by Paul Owen on May 8th, 2015 :: Filed under Coverage

Wright Runstad Builds Craft Brewery in The Spring District

BrewHub - Wright Runstad's New Craft Brewery in The Spring District

Today our client Wright Runstad announced the development of the “BrewHub,” an 8,900 square foot brewery and restaurant near the epicenter of The Spring District in Bellevue. It’ll be located adjacent to a one acre park and directly across the street from more than 300 residential units. Features include outdoor seating and a central beer garden, 26 foot high ceilings and more.

Check it out!


Posted by Paul Owen on May 7th, 2015 :: Filed under Coverage

Get Your Story Straight.

Is your company ready for the New York Times? You need to get your story straight before you go big. It takes months or years of messaging iterations to prepare for the opening curtain.

Your story is based on audience and message iterations. Schedule dozens of meetings each week with people who can give you honest and brutal feedback. In the early days, your job isn’t to sell, it’s to get your ass kicked so you get your story straight for the next vendor or investor meeting.

Think of your messaging iterations as a progression of rings, with friends and family at the center and press and general public as the final step. Do not skip rings. You can’t earn the right to talk to analysts, editors and general customers until you’ve gone through multiple iterations and pivots with the first five rings. Be patient, have the meaningful conversations, make the needed revs and you’ll be ready for NYT.

 

 

 


Posted by Paul Owen on May 4th, 2015 :: Filed under Uncategorized

2015 Client Coverage

At Owen Media, we’re fortunate to work with some of the most influential technology companies in the world. Our media relations efforts focus on developing and telling stories that resonate with editors from print and Web-based outlets, across to television broadcast producers.

The results speak for themselves. Here is a list of articles we’ve secured for our clients since the beginning of the year (see earlier blog posts for prior years):


Posted by Paul Owen on January 22nd, 2015 :: Filed under Uncategorized

IT shifts to the cloud

NPR ran a great story today about the economics of cloud computing and the land grab by AWS, Google and Azure to secure customers.


Posted by Paul Owen on April 23rd, 2014 :: Filed under Uncategorized

Self serving news: PR 88% more effective than content marketing

 

 

Nielsen survey shows that PR crushes content marketing. We already knew that. Leave content to the professionals and hire PR pros to influence the story. Our start up clients tell us all the time that nothing lifts sales more than good PR.


Posted by Paul Owen on April 11th, 2014 :: Filed under Uncategorized

2014 Client Coverage

Below is a list of client coverage, spanning 2014. We secured placements in top-tier outlets including The Wall Street Journal, The Associated Press, The Washington Post, Fortune, Forbes, and many more:


Posted by Paul Owen on April 9th, 2014 :: Filed under Uncategorized

What not to say

Tom Perkins (Kleiner Perkins) puts foot in mouth, swallows.

How hard could it be to do a press interview? Financial success is no guarantee of sanity. As smart as you think you are, you’re probably not. Double check your talking points with a third party before sitting in front of the camera. In this case, however, no amount of coaching can fix it. Perkins, you deserve all the vitriol you are presently receiving.

 


Posted by Paul Owen on January 28th, 2014 :: Filed under Uncategorized