Tom Perkins (Kleiner Perkins) puts foot in mouth, swallows.
How hard could it be to do a press interview? Financial success is no guarantee of sanity. As smart as you think you are, you’re probably not. Double check your talking points with a third party before sitting in front of the camera. In this case, however, no amount of coaching can fix it. Perkins, you deserve all the vitriol you are presently receiving.
Posted by Paul Owen on January 28th, 2014 :: Filed under Uncategorized
At Owen Media, we’re fortunate to work with some of the most influential technology companies in the world. Our media relations efforts focus on developing and telling stories that resonate with editors from print and Web-based outlets, across to television broadcast producers.
Over the past six months we’ve secured client placements in The Wall Street Journal, TechCrunch, GigaOM, Computerworld, Ars Technica and more… to KING 5 Nightly News and beyond.
The results speak for themselves. Here is a sample list of recent articles we’ve secured for our clients:
- Feb 27, 2014 / BetaNews: Cray Increases Revenue and Expands its Customer Base
- Feb 24, 2014 / CustomerExperienceInsight.com: Exciting Email Secrets from Industry Insider
- Feb 21, 2014 / Chief Marketer: Dos and Don’ts for Using Video in Email
- Feb 19, 2014 / eCommerceBytes: TailoredMail Sees Video in Email as Next Logical Step in Marketing
- Feb 13, 2014 / Forbes: Cray Reports Big 2013 Revenue Gains
- Feb 13, 2014 / Geekwire: Cray Beats Expectations with $307.4M in Revenue, Up 63% from Last Year
- Feb 12, 2014 / Data Center Knowledge: Cray Selected for $40 Million Department of Defense Contract
- Feb 12, 2014 / eWeek: Cray Gets $40 Million DOD Contracts for Supercomputers
- Feb 6, 2014 / Xconomy: To Attract Tech Workers, Developer Envisions the City in the Suburbs
- Feb 6, 2014 / BizTech Magazine: Online Training is the New Gold Rush for IT Pros
- Feb 4, 2014 / LifeHacker: CBT Nuggets Free Trial Gives You Seven Days Of Tech Training
- Feb 3, 2014 / TechRepublic: Top IT Job Skills for 2014 – Big Data, Mobile, Cloud, Security
- Feb 3, 2014 / TechWeek Europe: CBT Nuggets – Why IT Training Is Moving Online
- Jan 29, 2014 / LifeHacker: How To Complete A Tech Certification In Seven Days
- Jan 17, 2014 / Baseline Magazine: How to Avoid Common Network Failures
- Jan 14, 2014 / ADVANCE for Health Information Professionals: Health IT Certification Serves, in Certain Circumstances
- Jan 2, 2014 / Bellevue Reporter: Spring District Works Through Winter
- Jan 2014 Issue (page 33) / Network Communications News: Take Five
- Dec 10, 2013 / Network Computing: Cisco CCENT Certification – How I Prepared
- Nov 16, 2013 / GigaOM: Catering to Employee Demand – Tech Companies Relocate Downtown
- Nov 7, 2013 / TechWeek Europe: Cray Offers Up Tiered Storage Solution
- Nov 6, 2013 / Enterprise Tech: Cray Taps HSM Start-up for Tiered Storage
- Nov 6, 2013 / eWeek: Cray Rolls Out Tiered Storage Solution
- Nov 6, 2013 / Storage Review: Cray Announces Tiered Adaptive Storage (TAS) Data Management Solution
- Oct 22, 2013 / BizTech Magazine: 5 IT Failures Every Company Should Avoid
- Oct 21, 2013 / Baseline Magazine: Process Management System Speeds Invoicing
- Oct 20, 2013 / Reuters: Big Data Heralds Return of the Cray Supercomputer
- Sept 27, 2013 / TechTarget: Five Key Issues Admins Face When Configuring Cisco Routers and Switches
- Sept 17, 2013 / KING 5 News: Major Project to Begin on Old Safeway Site in Bellevue
- Sept 16, 2013 / KIRO 7 News: Brand-New Bellevue Neighborhood: The Spring District
- Sept 16, 2013 / Reuters: Demolition Begins at The Spring District, a New Urban Neighborhood in Bellevue
- Sept 13, 2013 / Puget Sound Business Journal: Construction of $2.3 Billion Bellevue Project Starting Monday
- Sept 13, 2013 / Seattle Times: Wright Runstad Starting Spring District Work in Bellevue
- Sept 12, 2013 / Daily Journal of Commerce: Demolition Starts Monday for First Phase of $2B Spring District
- Sept 12, 2013 / Geekwire: A Giant Tech Bet – $2.3 Billion Real Estate Project Set to Begin Outside of Seattle
- Sept 11, 2013 / Seattle Business Magazine: Wright Runstad to Break Ground on $2.3 Billion Bellevue Project
- Sept 11, 2013 / TechTarget: IT Pros Value Cloud Certification, Training from Service Providers
- Sept 10, 2013 / Wall Street Journal: Developers Bet Big on Seattle
- Aug 22, 2013 / CloudTweaks: Demand for Cloud Skills Increases
- Aug 20, 2013 / TechRepublic: CBT Nuggets Launches AWS Certification Training Series
- Aug 19, 2013 / ITweb: Amazon Web Services Training Goes Online
- Aug 13, 2013 / Crosscut: NW Urban – Will the Eastside Get a Pearl District?
- Aug 12, 2013 / Network World: Products of the Week – AWS Certified Solutions Architect
- Aug 12, 2013 / Talkin’ Cloud: CBT Nuggets Unveils AWS Certification Video Training
- Aug 12, 2013 / The Register: Amazon Web Services Passes the Enterprise Duck Test
- July 26, 2013 / Washington Post: Weather Service Models Running on New, Vastly More Powerful Supercomputer
- July 25, 2013 / Computerworld: NOAA Goes ‘Live’ with New Weather Supercomputers
- July 25, 2013 / Geekwire: Cray Announces $30 Million Deal with UK Research Council
- July 25, 2013 / PC World: Cray Plans New Supercomputer in the U.K. in 2013
- July 25, 2013 / Computerworld: Cray to Deploy Petaflop Supercomputer in U.K. this Year
- July 23, 2013 / InformationWeek: FBI to Overhaul Printer Network
- July 18, 2013 / Xconomy: Context Relevant, Ayasdi Score Funds to Automate Big Data Analysis
- July 16, 2013 / Dow Jones: Context Relevant Picks Up $7M Series A for Business Analytics
- July 16, 2013 / Geekwire: Data Analytics Startup Context Relevant Scores $7M Series A from Madrona, Bloomberg and Others
- July 16, 2013 / NorthWest Innovation: Context Relevant Gains $7M for Predictive Analytics Automation
- July 16, 2013 / Pando Daily: Predictive Analytics Startup Context Relevant Raises $7M Series A
- July 16, 2013 / Puget Sound Business Journal: Big Money for Big Data – Context Relevant Raises $7M from Madrona, Vulcan, Others
- July 16, 2013 / Reuters: Context Relevant Raises $7M for ‘World’s Fastest’ Predictive Analytics Engine
- July 16, 2013 / Seattle Times: Analytics Venture Context Relevant Raises $7 Million
- July 16, 2013 / TechCrunch: Data Analysis Startup Context Relevant Raises $7M Series A Round
- July 16, 2013 / Venture Beat: Context Relevant Raises $7M for ‘World’s Fastest’ Predictive Analytics Engine
- June 17, 2013 / Tech Central: Cray Integrates Hadoop Big Data Analytics in Supercomputers
- June 17, 2013 / TechWeek Europe: Cray Adds Intel Hadoop to Supercomputer Clusters
- June 14, 2013 / Computerworld: Cray Integrates Hadoop Big Data Analytics with Supercomputers
- June 14, 2013 / Data Center Knowledge: Cray Unveils New Hadoop Solution for Big Data Analytics
- June 14, 2013 / eWeek: Cray Leverages Intel Hadoop for Big Data in HPC
- June 13, 2013 / InformationWeek: Cray Brings Hadoop to High-Performance Computing
- June 7, 2013 / LifeHacker: How Azure Boosts Disaster Recovery for SMEs
- May 8, 2013 / TechWeek Europe: Cray Touts Low-Cost XC30-AC Supercomputer
- May 8, 2013 / Scientific Computing: Cray XC30-AC Supercomputer
- May 8, 2013 / SlashGear: Cray XC30-AC Lowers the Bar for Supercomputing
- May 7, 2013 / CNN Money: Own your Own Cray Supercomputer for a Mere $500,000
- May 7, 2013 / EE|Times: Cray Builds Budget-Minded Supercomputer
- May 7, 2013 / GeekWire: Cray Debuts Air-Cooled Supercomputer for Just $500K
- May 7, 2013 / InformationWeek: Cray Builds A Budget-Minded Supercomputer
- May 7, 2013 / PC World: Cray Offers a More Modest Supercomputer for the Enterprise
- May 7, 2013 / Seattle Times: Cray Unveils Air-Cooled, Budget Supercomputer
- May 7, 2013 / SlashDot: Cray’s XC30-AC – A Steal at Just $500,000
- May 7, 2013 / eWeek: Cray Offers Low-Cost XC30-AC Supercomputer for $500,000
- May 7, 2013 / Ars Technica: Cray Brings Top Supercomputer Tech to Businesses for a Mere $500,000
- March 4, 2013 / WHIR: New Video Training Series Wants to Make Accepting Bitcoins Easy
Posted by Paul Owen on January 12th, 2014 :: Filed under Uncategorized
Quality will out. There was a great NPR Weekend Edition story about the decline of quality journalism. I hope I’m vindicated in my prediction that consumers will choose to pay for quality. NYT posted a profit last year and looks on track to do the same in 2013.
I think Bezos bet on the Post because there are more than 160 million iPads, and double that many Android tablets. Once YouTube fatigue sets in, people will pay for great content delivered conveniently, creatively to their devices. Will this transform Google into “The Little Nickel”? Not sure, but eventually the revenue returns to the creative talent, not the aggregators.
More to come.
Posted by Paul Owen on November 18th, 2013 :: Filed under Uncategorized
NYT profiled Gary Vaynerchuck, wine shill turned social media mogul. Is it intelligence or hucksterism? Maybe more of the latter, but I appreciated a new concept introduced in the piece: Micro content producers made up of former journalists and comedy writers. I think many of us understood this, but have never put it into words.
Nilla Wafer put 100% of their marketing budget into social last year and saw a 9% rise in sales. Long term I think social becomes its own respected art form, a wildly different tool to the same end: Brand loyalty.
Posted by Paul Owen on November 5th, 2013 :: Filed under Uncategorized
I saw Alexis Ohanian, Reddit co-founder, speak last night at Town Hall. He shared his wit and wisdom but my filter throughout the talk was that you received a life altering exit at age 23 (a year after graduating from Virginia) and everything you’ve done since then is tied to that lucky break. While I liked the wit, the wisdom seemed like it was still in development.
Posted by Paul Owen on October 15th, 2013 :: Filed under Uncategorized
Is Seattle the new center of publishing? See Emily Parkhurst’s recent piece. I remember when Michael Kinsley came to Slate from The New Yorker, the publishing establishment in New York started to pay attention. Soon thereafter Gary Trudeau presented Mike Doonsbury as a Microsoft employee. If the epicenter is finally shifting, I wonder if news coverage and publishing will include a Seattle filter? That might mean more references to coffee, recycling and (God forbid) bicycling to work.
Posted by Paul Owen on August 21st, 2013 :: Filed under Uncategorized
Cray hired Owen Media in March to deliver messaging and media relations for enterprise IT and top tier press. We’ve been doing HPC PR since 1997 and have attended nearly every Supercomputing conference since then. In fact we launched the Cray X1 supercomputer in 2002.
What’s different this time? Simulation has taken off as the application du jour for government agencies and enterprise customers. Simulation requires capability computing, thousands of compute cores working together on a single problem, ideal for Cray’s fastest systems. Supercomputer sales increased more than 30% in 2012, thanks in part to demand for simulation, according to IDC. Simulation lets scientists extrapolate outcomes in great detail. Climate change, complex financial models and big data are market drivers, among others, for simulation
Meteorology is one of the most common supercomputer tasks (weather forecasting was carried out on the Eniac computer in 1955). It’s also becoming much more accurate to forecast the impact of climate change given the speed and fidelity of the latest supercomputers. Supercomputers let traders respond to market opportunities faster. Supercomputers also let companies capitalize on big data. The world produced 1.8 zettabytes of data in 2011 and the amount is growing by 40% per year.
But this week the focus is on weather modeling. Tornado season started. The 2013 hurricane season will also start soon. Cray systems can be used to pinpoint where storms will strike and how they will interact with built environment. We need all of the insight we can get. We also need to respond quickly. To that end, Owen Media donated to the American Red Cross relief efforts in Moore, Oklahoma and encourage you to do the same. That’s the fastest route to a brighter future.
Posted by Paul Owen on May 21st, 2013 :: Filed under Uncategorized
So you think you have a crisis? Your data center failed and your customers are furious? Amanda Knox’s alibis failed and she faced the prospect of a life sentence staring at Perugia through iron bars.
America’s favorite foreign exchange student hired Seattle’s top crisis PR guy, Dave Marriott. Some people, including the New York Times, think it was Marriott who turned things around for Knox, at least in the court of public opinion. Dave is the go-to guy when the shit really hits the fan. Alaska Flight 261, Washington apple growers’ Alar scare, 60 Minutes story about union busting at Nordstrom, etc. I worked with Dave for three years at DDB Needham and developed crisis plans with him. Here is a short hand version:
- Identify everything that could go wrong and the impact it would have on customers, employees, investors, other stakeholders.
- Prioritize the list based on likelihood the event will happen. Impact it will have.
- Premeditate the top 20 most difficult questions that will be asked and the responses to them for each scenario.
- Identify authorized spokespeople now, before you need them. Get mobile numbers. Ditto for the crisis response team. Who is authorized to reach out to press? To respond to inquiries?
- Identify the top 10-15 editors/producers now. Get mobile numbers and email addresses lined up. One of the best things I learned from Dave is that the first one out of the gate spins the story. If something breaks, crashes, dies or otherwise fails, it’s far better that you reach out to the press and tell them what happened than for them to hear it from your outraged customers.
- Practice. Mock Q&A, on camera if possible.
That’s too brief. If you want to learn from Seattle’s grand old man of crisis PR, join me May 14 at the PRSA breakfast where Dave explains how he helped Amanda Knox.
Posted by Paul Owen on May 9th, 2013 :: Filed under Uncategorized
In March I presented a “how-to” primer on public relations to creative professionals with Creative Live. CL is one of dozens of new massive online open courses (MOOCs). The global education market is nearly $4 trillion/year. That’s a big opportunity. There are hundreds of millions of potential customers whose needs are not being met by traditional education. This is ripe for disruption.
Owen Media’s favorite MOOC is Computer-Based Training Nuggets from Eugene, OR. CTBNuggets is blowing the doors off of the enterprise IT certification training market, replacing conference-style and book-based studying methods with new forms of interactive learning, doubling in size every year.
The future is here. We can stop nodding off in lecture halls and start nodding off in front of our keyboards.
Posted by Paul Owen on April 9th, 2013 :: Filed under Uncategorized
Seattle’s remaining daily goes paywall in March 2013. More than 400 dailies in the US already require digital subscriptions. How much do Americans enjoy reading news content from real journalists? Even when its a discussion on Facebook, Twitter or email that is initiated by a news story?
Will anyone notice when it’s gone?
Posted by Paul Owen on February 24th, 2013 :: Filed under Uncategorized