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Who wants free marketing?

Have you had the “free marketing” conversation in the last three years? Who hasn’t! Come find me at the Northwest Entrepreneur Network event on creative approaches to free marketing this Friday in Bellevue. More info here: http://www.nwen.org/index.php?option=com_events&Itemid=15&id=508

New tools and platforms arrived with the worst recession in in 70 years. A perfect storm to try new things in social, search and web marketing.

From my perspective, the media buy has shifted but the need for quality remains. Can your employees and customers generate the content required to build your brand? What does your Twitter feed say about your company? Why does Apple run so many broadcast, print and outdoor ads?

Do you think quality and free are mutually exclusive?


Posted by Paul Owen on June 9th, 2011 :: Filed under Marketing
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