In the era of news 2.0, information is easy to get, context and relevance are hard. Wade Roush, xconomy editor and former editor at MIT Technology Review makes his case today in his weekly column. Thirty percent of his story leads come from from PR people. His biggest challenge is time.
The lesson here for tech and new energy startups is how to make life easy for editors and analysts. Can you deliver a great story on a silver platter? Does it include quick references that back up your claims? Is it clear why this relevant to his audience? Have you read his work and found specific pieces that make your pitch relevant to him? Is there some sense of urgency? In other words, he’s slammed with work, why should he drop everything and talk to you now?
There it is, the secret to PR. That will give you something to do in your free time.
Posted by Paul Owen on July 29th, 2011 :: Filed under Journalism,PR,Startups
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