22 August

Mobile Marketer mag wants your story lead.

  Take your mobile app and design stories to Mobile Marketer. The 38k circ. trade is looking for news and innovation stories on how you’re engaging customers with mobile apps and campaigns. Given mobile’s confluence around marketing objectives, it’s surprising there aren’t more mobile marketing outlets. Mashable and Techcrunch cover the category, but ostensibly from […]

10 August

News coverage drives more traffic than search or social.

Americans average more than 11 hours per month on Facebook. But news, not social, is the top traffic driver. Websites report that the leading source of inbound traffic is news. See the report today from Outbrain that confirms what we’ve been hearing from our clients for the past four years: Social and search are good, […]

8 August

Are blogs still relevant?

Blogs have lost their luster among marketing strategists. Five years ago clients were falling over themselves to start blogs. Then reality set in. Today, when I suggest adding a blog feature to a site, clients react with visible discomfort. It’s not that blogs don’t dominate the landscape. WordPress, the most popular CMS and blogging tool, […]

20 July

News of the World begs for mercy.

Two years of hard, expensive investigative journalism at The Guardian (circulation 270,000) brings down News of the World (circulation 2.7 million) in one of the most cataclysmic political hearings since Watergate. While it won’t lead to his resignation, David Cameron may be searching for Nixon’s silent majority. The Guardian’s Nick Davies and Alan Rusbridger worked […]