19 March

Shaved by great writing.

Dollar Shave Club released a viral video in March and was overwhelmed by the response. I loved the unapologetic writing. All brands should be this strong, right out of the gate.  No fear in this approach. Brand and funnel are one.  

17 February

Brand versus funnel

Social media offers direct relationships with customers and potential customers. So the question for global brands is what are you going to do with that?   It seems like we’re still in the sales funnel stage with most social media. Given analytics and CRM the temptation to move a prospect down the funnel and convert […]

14 January

Don’t throw away your pumpkin!

We spent the last few months helping Bay Area startup Ucan launch its composting bins and bags. While we focus on enterprise IT, we also work with new energy and sustainability-minded clients, such as Intel’s smart grid initiative, Aerovironment’s electric car charging technology and now Ucan. Ucan is the hot new entry in a rapidly […]

9 June

Who wants free marketing?

Have you had the “free marketing” conversation in the last three years? Who hasn’t! Come find me at the Northwest Entrepreneur Network event on creative approaches to free marketing this Friday in Bellevue. More info here: http://www.nwen.org/index.php?option=com_events&Itemid=15&id=508 New tools and platforms arrived with the worst recession in in 70 years. A perfect storm to try […]

6 June

Owen Media produces 300k lbs of CO2/yr.

Is there a correlation between carbon dioxide emissions and rising global temperatures? It doesn’t matter. The economic benefits of conservation are sufficient to spur action. Why take environmental advice from an advertising and PR firm? We work with global brands to promote energy efficiency. Owen Media produces more than 294,768 lbs of CO2 per year. […]

30 May

The new marketing toolkit.

The economics of marketing have shifted and favor innovative companies that quickly adapt to the new landscape. There hasn’t been a better time to do more with less budget. IT vendors’ marketing departments havetransitioned to new models of marketing, either by choice or necessity. The current recession is unlocking the value of new marketing tools […]

30 May

Great writing is an asset, not a commodity.

Read a good website lately?  There are 231 million websites with 6 million more added each month.  More than a third of the sites are blogs.  The great irony of our era is thatprint publications laid off more than 10,000 journalists in the past year but there’s never been more demand for great writers. If […]

30 May

This was the beginning.

The day of reckoning arrived. Journalists and PR professionals have been holding their breath for 18 months, waiting for The New York Times to introduce the online paywall. Why the anticipation? If you haven’t noticed, traditional media is in free fall. It’s kind of like banking in 2008 but without bailouts. The problem is thatcirculation […]