24 August

Did Thought Leadership Jump the Shark?

The term thought leadership conjures images of a douchey guy giving a Ted Talk. He’s usually striding across a stage, conflating world peace with some new technology. Thought leadership is dragged down by that image. It’s not fair. Tech marketing types often wince when discussing it. One marketing director recently asked to have thought leadership […]

22 August

The Best Technology Is Built on Recruiting

Tech companies perform unnatural acts to recruit software developers from competitors. Some companies pursue “talent hoarding” where devs are given generous compensation and prime assignments to dissuade them from joining competitors. Where will this end? Demand for software programmers has never been higher. Entry level engineers can earn $120,000 per year not including stock grants. Alphabet, […]

17 August

Open Source Saves the World

Open source software started as the hippie alternative to Unix and C++. It was for bearded guys working in their basements.  Things have changed. Facebook, Google and Amazon wouldn’t exist without open source software. Ditto for every application on your smartphone. Yet 20 years ago Microsoft waged a war against Linux and open source software […]

18 July

Tech Sexism

For an industry that portrays itself as enlightened and progressive it’s amazing how sexist tech companies are. Women comprise 30% of tech industry employees and only 26% of American coders in any industry. They also make 30% less than their male peers. We don’t need a reminder but Seattle’s second largest venture firm fired a […]

9 July

Seattle Greed, Seattle Generosity

Seattle has a love hate relationship with commercial interests. Feelings have reached a fever pitch this year. Every day another superlative is heaped onto Seattle’s hyperbole mountain. Fastest growing: American city Housing prices Homelessness Employment Commercial development Seattle natives are displaced economically, culturally and by traffic jams. The beneficiaries of growth are commercial developers, residential developers, […]

5 July

Conveyor Belt Marketing

  Marketing automation is everywhere. But marketing automation discussions focus on technology such as Marketo, Hubspot or Pardot. But the bigger challenge is developing the content to run those marketing programs. Writing and producing white papers, articles, blogs and myriad derivatives such as videos and infographics require large volumes of high quality content. The goal […]

29 June

Avoid Trumptation

Politics has no place in technology PR. We focus on innovation, market disruption and better performance at lower prices. But Donald Trump dominates the news cycle making it difficult to avoid referencing the 45th President. Even though demand for Trump news is everywhere, we counsel our clients to avoid the temptation to reference Trump in […]

28 June

A Beginner’s Guide to Martech

You can be forgiven for not understanding martech. Seven years ago there were 150 martech vendors. Today there are nearly 5,000. The industry is predicted to grow to $32 billion by 2018. And to think that marketers once used phone book sized directories called Standard Rates and Data to manage advertising. Martech is comprised of […]

20 June

PR with Slack

The world stopped Friday when Amazon announced plans to acquire Whole Foods. So you could be forgiven if you missed Slack’s announcement that it was raising $500 million for a $5 billion valuation. Impressive for a company that didn’t exist four years ago. Slack has gone unnoticed for the internal communications revolution that it is. […]

16 June

Don’t Punish Green Energy. It Leads Fossil in Pay, Jobs

Green energy is getting a double punch this month from the U.S. withdrawal from the Paris Climate Accord and an upcoming Department of Energy study on whether alternative energy production tax credits are harming the fossil fuel energy industry. Things look grim for green energy workers. Data from compensation strategy company PayScale show that green […]