In March I presented a “how-to” primer on public relations to creative professionals with Creative Live. CL is one of dozens of new massive online open courses (MOOCs). The global education market is nearly $4 trillion/year. That’s a big opportunity. There are hundreds of millions of potential customers whose needs are not being met […]
Seattle’s remaining daily goes paywall in March 2013. More than 400 dailies in the US already require digital subscriptions. How much do Americans enjoy reading news content from real journalists? Even when its a discussion on Facebook, Twitter or email that is initiated by a news story? Will anyone notice when it’s gone?
Progmatic buying means purchasing web display ads by target audience irrespective of the web site he or she visits. In the good old days media buyers would identify publications for their relevance and frequency. Today buyers simply tell the progmatic buying services the audience they’re trying to reach and how much they’re willing to […]
A friend in the PR biz called last week about how to measure the value of an article on a news website. He’s a bit of a marketing knuckle-dragger, but still the question seemed very 1999 to me. We used to measure value by circulation and the relevance of the audience. Sometimes we’d multiply […]
I spent Wednesday across the street from the year’s largest tech PR event, the iPhone 5 launch. I was at Intel Developer Forum, the chip maker’s bi-annual conference that ironically happened the same day and practically same location as the mesiah’s press conference. IDF seemed a little quiet on Weds. No Blue Man Group. […]
Include security in your marketing road map for the next five years. The NYT op ed piece today kind of cements it. The IT industry transition from energy efficiency and sustainability to security hit the tipping point some time in the last six months. Starting 2008 the industry focused energy efficiency and sustainability (see […]
Creativity, nitrous oxide for marketing. Just when you think you’ve memorized the news cycle, some dude puts on a goat suit and takes up residence with a herd in the mountains. Hoax or nut job, he made my week.
Will system on chip design revolutionize the smart phone industry? Today the journey begins with Xolo. More handsets, including a premium handset from Motorola, coming later this year. AnandTech published the first review (very positive) today. Owen Media has launched and promoted Pentium, Itanium and Xeon processors since 1995. We’re all holding our breath […]
NYT published an electric car obituary Mar 25, the same day Wendy and I took the kids to pizza and saw an electric car parked outside. Disruptive change comes with hiccups. GM rushed the Volt and didn’t vet the gasoline backup concept. The battery fires aren’t helpful. But there are more EVs on the […]
We completed a site for BroadPoint Group this week. We used WordPress and the Classica theme ($35) with royalty free images from Corbis ($135) and my super smooth writing to get it done. Twitter feed is embedded. Time consuming though. I’ll stick to my day job and make sure I refer future assignments to Owen […]