21 August

Over 60% of the World’s Weather Centers Now Rely on Cray Supercomputers

Cray, Inc. – the supercomputer manufacturer – just secured a $6 million contract with the Danish Meteorological Institute to provide a 10-fold improvement over their existing system. The contract marks the first Cray system in Iceland, and over 60% of the world’s weather centers now rely on Cray, including: NOAA UK MET European Centre for Medium-Range […]

17 August

A $300M content marketing budget

NYT reached 1M paid digital subscribers this month. As the Gray Lady competes against Facebook, Twitter and Words With Friends for consumers’ time, journalism continues to seek its market valuation in a world of free “news.” In the tech world, especially among startups, writing is free. So is social media. Unfortunately your customers’ time isn’t free. NYT […]

30 July

Cecil the Lion Eats PR Pro

Jon Austin, Minneapolis crisis management consultant, was eaten by Cecil the Lion. According to today’s NYT, Austin took the money and shilled for Walter Palmer, big game hunter and Internet villain of the moment. Austin woke up to the full-throated roar of the indignant Internet users. He immediately fired his client and retreated. Austin’s name awareness went […]

28 July

Advertising’s Great Reset and Google Analytics

The $600 billion ad industry has been on hold since consumers switched from print and broadcast to web and mobile. Since the 1950s the industry was driven by Nielson, Arbitron and SRDS ratings. Today there are hundreds of analytics tools that measure site and mobile traffic, engagement and conversion. How much free time do you have deploy and learn […]

21 July

Dato, Machine Learning & the Rise of Predictive Apps

Machine learning lets Amazon accurately recommend products in real-time. It also enables Google to learn from your behavior; new smartphone apps can warn if you’re running late for a meeting by analyzing your calendar, location and traffic data. In the next 5 years, most apps – even those created by small companies and independent developers […]

30 June

As Google Cloud Demand Grows, So Does Training

One of our clients – e-learning company CBT Nuggets – is teaming up with Google to provide online Google Cloud Platform certification training. CBT Nuggets is one of only 13 Google Cloud Platform training partners, and the only to offer self-paced online training. CBT Nuggets trainers Garth Schulte and Ben Finkel have seen demand for […]

25 June

Design Board OKs 58-story Downtown Tower with Changes

This incredible building (shown below) will be the second-tallest skyscraper in Seattle. Last night, the Design Review Board “mostly signed off” on the building’s final contours. Our client – developer Wright Runstad – will revise its permit application, for approval by the director of the Department of Plannning and Development. Ground breaking will take place […]

22 June

Google News Lab Adds Insult to Injury

Google introduced News Lab this week. Journalists already marginalized by “free news” are being told how to do their jobs by the 2nd worst offender. Ballsy or tone deaf. I’ll give Google props for alluding to the increasing importance of “quality journalism.” Google’s efforts to evangelize News Lab would be better served by white papers […]

18 June

Global Innovation Exchange Coming to The Spring District

Our client Wright Runstad has been building The Spring District just outside downtown Bellevue. Estimated at $2.3 billion, it’s a mini-city in its own right. And today the Global Innovation Exchange – a partnership between UW and Tsinghua University (the “MIT School of Engineering” of China) – signed up as The Spring District’s flagship commercial […]

2 June

Will IT Generalists Replace Network Engineering Jobs?

In a world with over 7 billion people, it’s amazing how often we run into the same editors over and over again. Case in point: In 2012 we arranged an interview between Chuck Moozakis – site editor at TechTarget, and Keith Barker – a networking specialist and IT career coach for one of our clients, […]