11 April

NYT mourns the electric car.

  NYT published an electric car obituary Mar 25, the same day Wendy and I took the kids to pizza and saw an electric car parked outside. Disruptive change comes with hiccups. GM rushed the Volt and didn’t vet the gasoline backup concept. The battery fires aren’t helpful. But there are more EVs on the […]

30 March

Paul as art director.

We completed a site for BroadPoint Group this week. We used WordPress and the Classica theme ($35) with royalty free images from Corbis ($135) and my super smooth writing to get it done. Twitter feed is embedded. Time consuming though. I’ll stick to my day job and make sure I refer future assignments to Owen […]

19 March

IT rocket fuel: TechCrunch

We placed a story on Tech Crunch today on behalf of CBT Nuggets, an enterprise IT training service. With 5 million uniques, Tech Crunch placements are rocket fuel for IT marketing. Within an hour the placement was driving hundreds of inbound leads to the training start up. There’s no great secret to media relations. Develop […]

19 March

Shaved by great writing.

Dollar Shave Club released a viral video in March and was overwhelmed by the response. I loved the unapologetic writing. All brands should be this strong, right out of the gate.  No fear in this approach. Brand and funnel are one.  

17 February

Brand versus funnel

Social media offers direct relationships with customers and potential customers. So the question for global brands is what are you going to do with that?   It seems like we’re still in the sales funnel stage with most social media. Given analytics and CRM the temptation to move a prospect down the funnel and convert […]

14 January

Don’t throw away your pumpkin!

We spent the last few months helping Bay Area startup Ucan launch its composting bins and bags. While we focus on enterprise IT, we also work with new energy and sustainability-minded clients, such as Intel’s smart grid initiative, Aerovironment’s electric car charging technology and now Ucan. Ucan is the hot new entry in a rapidly […]

9 June

Who wants free marketing?

Have you had the “free marketing” conversation in the last three years? Who hasn’t! Come find me at the Northwest Entrepreneur Network event on creative approaches to free marketing this Friday in Bellevue. More info here: http://www.nwen.org/index.php?option=com_events&Itemid=15&id=508 New tools and platforms arrived with the worst recession in in 70 years. A perfect storm to try […]

6 June

Owen Media produces 300k lbs of CO2/yr.

Is there a correlation between carbon dioxide emissions and rising global temperatures? It doesn’t matter. The economic benefits of conservation are sufficient to spur action. Why take environmental advice from an advertising and PR firm? We work with global brands to promote energy efficiency. Owen Media produces more than 294,768 lbs of CO2 per year. […]

30 May

The new marketing toolkit.

The economics of marketing have shifted and favor innovative companies that quickly adapt to the new landscape. There hasn’t been a better time to do more with less budget. IT vendors’ marketing departments havetransitioned to new models of marketing, either by choice or necessity. The current recession is unlocking the value of new marketing tools […]

30 May

Great writing is an asset, not a commodity.

Read a good website lately?  There are 231 million websites with 6 million more added each month.  More than a third of the sites are blogs.  The great irony of our era is thatprint publications laid off more than 10,000 journalists in the past year but there’s never been more demand for great writers. If […]