7 June

The value of being an outsider

Every client engagement starts blind. There’s always a period in the beginning where the agency knows very little about the client. Maybe there is a remit for strategy, messaging, or a plan, but there is no history or shared knowledge. The agency asks questions and identifies gaps based on inquiries and logic. This exchange has […]

6 June

Journalism Ascendant

News is making a comeback. New models of journalism are rising at sites like BuzzFeed, Vox Media, and HuffPo. These sites have staffs approaching 500 people and make hundreds of millions of dollars in revenue and are part of the trend of aggregating news readers to a few national sites. BuzzFeed makes nearly $200 million […]

22 April

Happy Earth Day, Except Idaho

Today NPR reports that less than half of teachers don’t teach climate change. Idaho stripped all mentions of human-caused climate change from statewide science guidelines this year, according to the New York Times. And five states block teachers from advocating climate change science. Scientists are working overtime to present research findings but their insights aren’t […]

10 April

AWS and Azure named finalists for the Pentagon’s $10B JEDI cloud contract

The Pentagon narrowed its list of contenders for the $10B cloud contract, removing Oracle and IBM from the list. The business will go to a Seattle-area company, with a slight advantage going to AWS for the work it has already done for the CIA. With the two smaller vendors out of the way, the bake-off […]

9 April

The Evolving Role of the Modern Developer

Marcus Merrell takes a new approach to the full stack developer, revealing an evolved computer scientist who moves her or his organization forward. Successful developers are well-rounded, high functioning team members who also write great code. These developers are resourceful, high EQ (emotional intelligence) contributors to all aspects of the business and the broader developer […]

8 April

How to Build a Hyperscale Data Center

Tim Prickett Morgan sat down with Kushagra Vaid, GM of Azure infrastructure to understand best practices from the second largest data center company in the world. TPM asks how Azure can meet demand when there are other hyperscale data centers simultaneously placing bids for servers. There have been times when the hyperscalers and cloud builders […]

7 April

Intel Unveils New Chips to Keep AMD, Custom Silicon at Bay

Intel, the largest maker of computer processors, announced a new range of server chips aimed at maintaining its dominance over one of the most profitable segments of the semiconductor industry. The company is introducing 90 different versions of the Xeon processor aiming to expand the type of work its most lucrative model can handle. At […]

5 April

Kyocera to Build Data Center Cooled by Snow

Kyocera Communication Systems plans to build a data center solely powered by wind, solar and biomass in Ishikari City, Hokkaido, Japan. Construction on the “zero-emission” data center is due to start later this month, with the facility set to be ready for operation in 2021. But, the site will only start running on renewable energy […]

5 April

Amazon to Offer Internet Access From Space

It sounds like an April Fool’s joke but it came three days late. Amazon is joining the race to provide broadband internet access around the globe via thousands of satellites in low Earth orbit, newly uncovered filings show. The effort, code-named Project Kuiper, follows up on last September’s mysterious reports that Amazon was planning a “big, […]

14 March

Seattle is as good as it’s going to get for Amazon.

Imagine if millennials preferred suburbs over cities. If so, Amazon could save billions by not negotiating with New York. Amazon could take freebies from Bellevue. Suburbanites wouldn’t protest corporate parks. Small town mayors wouldn’t propose head taxes. There would be ample parking and excellent public schools to attract the best middle-aged software developers. But this […]