30 March

Paul as art director.

We completed a site for BroadPoint Group this week. We used WordPress and the Classica theme ($35) with royalty free images from Corbis ($135) and my super smooth writing to get it done. Twitter feed is embedded. Time consuming though. I’ll stick to my day job and make sure I refer future assignments to Owen […]

19 March

IT rocket fuel: TechCrunch

We placed a story on Tech Crunch today on behalf of CBT Nuggets, an enterprise IT training service. With 5 million uniques, Tech Crunch placements are rocket fuel for IT marketing. Within an hour the placement was driving hundreds of inbound leads to the training start up. There’s no great secret to media relations. Develop […]

19 March

Shaved by great writing.

Dollar Shave Club released a viral video in March and was overwhelmed by the response. I loved the unapologetic writing. All brands should be this strong, right out of the gate.  No fear in this approach. Brand and funnel are one.  

17 February

Brand versus funnel

Social media offers direct relationships with customers and potential customers. So the question for global brands is what are you going to do with that?   It seems like we’re still in the sales funnel stage with most social media. Given analytics and CRM the temptation to move a prospect down the funnel and convert […]

14 January

Don’t throw away your pumpkin!

We spent the last few months helping Bay Area startup Ucan launch its composting bins and bags. While we focus on enterprise IT, we also work with new energy and sustainability-minded clients, such as Intel’s smart grid initiative, Aerovironment’s electric car charging technology and now Ucan. Ucan is the hot new entry in a rapidly […]

22 November

Google Music + Android = iTunes killer

Posted by in Mobile | No Comments

Google announced its cloud music service last week. Normally we don’t care about frothy consumer stories, but we are knee-deep in Android market validation this month and have to chime in on the iTunes v Google Music debate. iTunes has its fans, but don’t underestimate the newcomer. Android handsets and personal computers can download and […]

15 November

Is Seattle the center of supercomputing?

Posted by in HPC | No Comments

AWS landed on the Top 500 list today. There are 8+ Seattle area companies exhibiting at Supercomputing this week. The move to commodity clusters and more recently cloud services for HPC favors Seattle companies. You can read more at my post today at GeekWire, the leading Seattle tech site. I’m sure I’ll get some blowback […]

3 October

SC’11: Welcome to Seattle.

Supercomputing 2011 returns to Seattle November 12-18. Owen Media has sent clients to SC every fall since 1997 (Cray, CAPS Entreprise, ClearSpeed, IBM, InfiniBand, Intel, HP and others). For the 250 exhibitors coming to the conference, here are local resources to pull off a successful event. Of course, we’d be remiss if we didn’t include […]

17 September

Intel Developer Forum: Medfield, Ultrabooks and Ivy Bridge

Owen Media has been involved in every IDF since the conference started in 1997. Given all that has changed in the last 14 years, innovation is still the premise for conference success. Last week’s installation didn’t disappoint with Google’s commitment to x86 on Android, the coming Ultrabooks and the new 22 nanometer process technology, Ivy […]

22 August

Mobile Marketer mag wants your story lead.

  Take your mobile app and design stories to Mobile Marketer. The 38k circ. trade is looking for news and innovation stories on how you’re engaging customers with mobile apps and campaigns. Given mobile’s confluence around marketing objectives, it’s surprising there aren’t more mobile marketing outlets. Mashable and Techcrunch cover the category, but ostensibly from […]