11 November

Journalistic Instinct

It used to be that PR people got their starts as newspaper reporters. In recent decades most of the entry level PR people come straight from PR or communications degree programs at universities. But you can’t develop your journalistic instinct without writing on deadline for broad publication day after day. A journalist can distill information to […]

30 September

Indoor Positioning Set for Explosive Growth

IndoorAtlas – the company which pioneered geomagnetic positioning technology – recently commissioned a survey from independent researchers Vanson Bourne. Some surprise findings include: 78% of US organizations surveyed have already implemented, or are in the process of implementing indoor positioning systems, across an average of 62 venues apiece.  Business and marketing decision makers anticipate the […]

8 June

TPC Launches New Big Data Benchmark

The Transaction Processing Performance Council just launched a new benchmark for big data analytics systems. Our challenge: HP Enterprise already turned it around and posted first results… even before the TPC could get the press release out. Which speaks to how usable the benchmark is right from jump, but it also meant we had to […]

25 May

Cray Fuses Supercomputing and Big Data Analytics

Cray just unveiled its Urika-GX supercomputer, a bleeding edge new system which is the first agile analytics platform to fuse supercomputing with an open, enterprise framework. We had unfettered access to one executive spokesman, and were tasked with arranging as many press briefings within a 3-day period as possible. After stacked back-to-back-to-back interviews with reporters […]

31 March

REI Plans to Move Headquarters to The Spring District

We’re helping developer Wright Runstad with media relations support. And yesterday, REI – the outdoor clothing store – signed a letter of intent to relocate their headquarters. REI is intending to purchase 8 acres within Wright Runstad’s 36 acre Spring District, and selected this location for easy access to trails, natural elements and places to […]

27 February

IndoorAtlas Can Locate You Indoors… Using Magnetic Field Anomalies

IndoorAtlas has developed an indoor positioning system that uses anomalies in the Earth’s magnetic field to locate smartphone users inside buildings… accurate to within two meters. It’s an incredible breakthrough in location-based services, and works where GPS doesn’t: in airports, hospitals, train stations and shopping malls. And some big names in tech – particularly those […]

26 January

Cray Lands $36 Million Contract to Upgrade Weather Facility Supercomputers

Our client Cray just signed a $36 million contract with the European Centre for Medium-Range Weather Forecasts (ECMWF), to deliver new XC40 and XC40-AC supercomputers later this year. ECMWF specializes in global numerical weather prediction for the medium range (up to two weeks ahead), and also produces extended-range forecasts for up to a year ahead, […]

11 January

2016 Client Coverage

Below is a list of client coverage, spanning 2016. We secured placements in top-tier outlets including The Wall Street Journal, the New York Times, Reuters, U.S. News & World Report and many, many more: December 31, 2016 / InsideBIGDATA: Cray Works with Industry Leaders to Reach New Performance Milestone for Deep Learning at Scale December […]

4 January

TPC Kicks Off New Year with Big Data, Virtualization Benchmarks

In December – just as reporters were starting to break for the holidays – the Transaction Processing Performance Council asked for help publicizing two new benchmarks. The timing certainly wasn’t ideal… but it also wasn’t negotiable. So we rolled up our sleeves and got to work drafting the announcement, preparing spokespeople and connecting with every […]

18 November

The Fight for the Fastest Supercomputer

Photo by Bryan Edwards China now hosts 109 of the top HPC systems on the Top500, a widely watched list of the world’s most powerful supercomputers. The country had just 37 machines six months ago. China is experiencing a supercomputing boom, and is on its way to building the world’s first exascale computer. The U.S. […]