Intel, Mellanox and a half dozen silicon vendors hired Owen Media to launch the InfiniBand Trade Association. The Assoc. grew to 220 member companies and created a $60 billion market. InfiniBand is a switched fabric interconnect that moves data at much higher rates than Ethernet and, most importantly, with extremely low latency. Over 10 years Owen Media secured more than 2,000 article placements, managed developer conferences for up to 650 attendees and drove digital marketing.