PR for high tech companies
Hybrid marketing that drives awareness, credibility and thought leadership.
Our Latest Work
Take a look at some of our recent projects.
Our Services
Everything starts with a plan based on your business objectives.
PR
Press and analyst relations, media tours, press briefings, press releases
Digital Marketing
SEO, lead generation, Google Analytics, sales funnel and nurturing campaigns
Marketing strategy and messaging
Strategic planning, messaging, competitive differentiation and tactical playbooks
Content Marketing
White papers, tutorials, case studies, videos, animations
Events
Keynotes, lead generation, attendee engagement, staffing
Social Media
Ghost writing, blog posts, syndicated content across FB, LI, G+, Twitter
From the Blog
4
October
How Starbucks Lost Its Way
Starbucks was revolutionary in the 1980s. Most people had never tried espresso or visited a modern and well-merchandised coffee shop. Whole-bean coffee was mind-blowing. By the end of the 1990s, the company had become enormously successful. But things have changed. In September, Starbucks announced 900 corporate layoffs and the closure of 300-600 stores. The average […]
2
September
Who will pay for AI?
When Uber debuted, the company’s convenience and affordability changed the transportation landscape. At the time, there was a widespread belief that prices for Uber rides would only trend downward; yet, as more people adopted ridesharing, the low costs didn’t materialize. In the same vein, the expansion of generative AI has given vast numbers of users […]
6
August
LinkedIn Goes Consumer
Recently, a colleague shared a Hermès display ad that he’d found on LinkedIn, asking if anyone else had seen it. I raised my hand; consumer brands started appearing on LinkedIn as early as 2019—when Ryan Reynolds bought a stake in Mint Mobile—and I notice every time. Whenever a consumer ad makes its way into my […]
ABOUT US
Owen Media provides PR, event and digital marketing strategies to high tech companies. Since 1997 we have worked with Amazon, Cray, Google, Hewlett-Packard, IBM, Intel, McAfee, Microsoft and more than 200 other companies on marketing strategy, product launches, events, digital marketing and media relations.