28 June

A Beginner’s Guide to Martech

You can be forgiven for not understanding martech. Seven years ago there were 150 martech vendors. Today there are nearly 5,000. The industry is predicted to grow to $32 billion by 2018. And to think that marketers once used phone book sized directories called Standard Rates and Data to manage advertising. Martech is comprised of […]

6 June

The Rise of the Byline

The bylined article is in high demand. Once the province of trade journals, bylined articles are accepted at Forbes, Fortune, Huffington Post and other outlets. ¬†We have seen a 10x increase in bylined placements in the past 10 years as publishers go after long tail content at scale. A bylined article is often ghost written […]