4
October
How Starbucks Lost Its Way
Starbucks was revolutionary in the 1980s. Most people had never tried espresso or visited a modern and well-merchandised coffee shop. Whole-bean coffee was mind-blowing. By the end of the 1990s, the company had become enormously successful. But things have changed. In September, Starbucks announced 900 corporate layoffs and the closure of 300-600 stores. The average […]