Who will pay for AI?
When Uber debuted, the company’s convenience and affordability changed the transportation landscape. At the time, there was a widespread belief that prices for Uber rides would only trend downward; yet, as more people adopted ridesharing, the low costs didn’t materialize. In the same vein, the expansion of generative AI has given vast numbers of users […]
LinkedIn Goes Consumer
Recently, a colleague shared a Hermès display ad that he’d found on LinkedIn, asking if anyone else had seen it. I raised my hand; consumer brands started appearing on LinkedIn as early as 2019—when Ryan Reynolds bought a stake in Mint Mobile—and I notice every time. Whenever a consumer ad makes its way into my […]
Metered AI
In the last eight years, transformer models and generative AI have changed the world. A survey by Pew Research found that 55% of Americans said they regularly use AI. At this point, AI adoption is more than double that of the Internet in the early 1990s. But AI is eating the power grid. Provisioning AI […]
The End of the Search Box
Marketers have spent decades getting their links to land higher on Google. But with the advent of AI chatbots, the days of search results with blue hyperlinks may be coming to a close. Consumers won’t put up with scrolling through endless pages of search results when an easier AI-based option exists; marketers will have to […]
The Great Migration: Why B2B Tech Companies Are Leaving Twitter/X and What to Do About It
For years, Twitter was a cornerstone of B2B technology marketing strategies. It was the place where thought leaders shared insights, brands engaged with their audiences in real time, and industry news broke first. But now the social media landscape is undergoing a seismic shift, particularly for B2B technology companies, as platforms like Threads and Bluesky […]
2024-2025 Client Coverage
At Owen Media, we’re fortunate to work with some of the most influential technology companies in the world. Our media relations efforts focus on developing and telling stories that resonate with editors… from print and Web-based outlets, to television and radio broadcasts, and beyond. Here is a list of coverage that we’ve secured for our […]
The power of patisserie
If you want to know what we’re all missing in this Zoom-heavy, remote-work post-COVID world—offer your normally-businesslike colleague a pain au chocolat and a latte date. The relish with which they accept, and their clear enjoyment of a 30-minute chat over coffee, won’t necessarily have you yearning for long commutes and fluorescent lights, but you’ll […]
Holiday Pitching: Lexion Harnesses GPT-3 for Legal Contracts
Lexion, a spinout from the Allen Institute for AI, builds cutting edge tech that instantly and accurately extracts key terms from contracts. They recently integrated GPT-3 (the powerful language processing tool developed by OpenAI) into their platform, to aid lawyers in contract review. Lexion’s AI Contract Assist helps lawyers draft, negotiate, and summarize contract terms. And […]
DevZero: Platform Launch, Seed & Series A Raise
Debo Ray and Rob Fletcher are cofounders of DevZero, and most recently worked together on Uber’s infrastructure and security teams. They also have extensive experience developing advanced DevOps tools for Meta, Twilio and Carta. Debo and Rob are intimately familiar with the advantages that strong internal developer tooling offers, as the number of microservices has skyrocketed […]
2023 Client Coverage
At Owen Media, we’re fortunate to work with some of the most influential technology companies in the world. Our media relations efforts focus on developing and telling stories that resonate with editors… from print and Web-based outlets, to television and radio broadcasts, and beyond. Here is a list of coverage that we’ve secured for our […]
