14 November

2H 2017 Client Coverage

At Owen Media, we’re fortunate to work with some of the most influential technology companies in the world. Our media relations efforts focus on developing and telling stories that resonate with editors from print and Web-based outlets, across to television broadcast producers. Here is a list of articles we’ve secured for our clients since the […]

14 November

Cray – Microsoft Partnership Puts Supercomputing in the Cloud

Cray announced a partnership with Microsoft in October 2017 to allow customers to put Cray Supercomputers in Azure data centers. The announcement and interviews secured more than 55 articles. October 31, 2017 / Storage Newsletter: Cray and Microsoft Bring HPC to Azure October 27, 2017 / HPCwire: Amazon Web Services Beats Cloud Rivals with First […]

22 October

Why Are Software Developers So Damn Slow?

Why do software developers get paid so much yet work so slowly? The global software market is $500 billion and growing by about 5% per year. But there are only 18 million software developers worldwide and universities cannot mint computer science grads fast enough. That’s why software costs and developer salaries march inexorably higher. The […]

11 October

HQ2 Winners and Losers

HQ2 applications are due October 19. Cities are falling over themselves to woo Amazon, but everyone will win this contest. Amazon is giving North America a crash course on the making of a digital enterprise and it couldn’t come soon enough. In mid-August, before HQ2 was announced, I was in St. Louis where employment, any […]

28 September

Angry Mob Drops Pitchforks, Hugs Uber

There’s a lot of cloud hate speech going around. Job destroyer. Monopolist. Election meddler. Before we burn the data centers to the ground, let’s praise the cloud for what it is. Cloud computing is the underpinning of the free economy. Does anyone remember Hotmail? It was the first free email service offered independently of an […]

11 September

Amazon Wants an Open Marriage

Amazon delivered a surprise punch to Seattle last week. It was as if an attractive, wealthy spouse asked for an open marriage. A shocker. Kind of like when Boeing moved its HQ to Chicago in 2001. Some say the company is responding to civic leaders who pile Seattle’s woes on Amazon (traffic, housing costs, homelessness). […]

1 September

DevOps Sprawl

Is DevOps suffering from over-automation? The promise of DevOps is faster application deployment, such as multiple updates per day. The development methodology is central to the success of Apple, Google, Facebook, Amazon and other tech heavyweights. According to Gartner the DevOps tools market is $3 billion in 2017, up 21.1 percent from 2016. Mainstream enterprises, such […]

31 August

How Content Marketing Works

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Instead of pitching products or services, content marketing provides relevant and useful content […]

3 August

10 Uses for Great Content

Writing is free if you have hours of free time. For everyone else there are writing budgets. As the cornerstone of social media and content marketing, writing costs might eat the lion’s share of the marketing budget. So here’s a way to get the most of your great writing. Bylined article: Your first stop with […]

27 July

Is Seattle in a Paradigm Shift?

Cloud computing and software development are transforming Seattle. The changes are shocking, but are they unprecedented? A colleague who worked many years in New York finance before returning to Seattle thinks this is a paradigm shift. What separates this from Seattle’s gold rush booms in the 1890s? The population growth is identical, with each era […]